How business model innovation makes models visible

Business model innovation is the process of constructing and modifying a business model, which describes how a business creates, delivers, and captures value. The lessons answer how to make a business model visible and whole, so you can understand its parts and how they relate. They consider how models take shape, connect with partners, and adapt over time.

2 articles, 1 video, 1 book · about 1 hr 20 min of reading and viewing

The reading path

1. Read
   

   business model innovation · Wikipedia · 28 min read

   In business model innovation, Sangeet Paul Choudary distinguishes between two broad families of business models in an article in Wired magazine: pipes (linear business models) and platforms (networked business models). Researchers found in a study of collaborative research and external sourcing of technology that business partners' business models should be complementary. The study found it important to analyze potential partners' value drivers and beneficial to find firms that understand key aspects of one's own business model. A common business model innovation for media platforms is monetizing data and metadata generated from platform use.

2. Read
   Business models: the toolkit to design a disruptive company · strategyzer.com · 3 min read

   The Business Model Canvas makes business model innovation tangible and visual, turning Peter Drucker's abstract notion of a business "model" into a tool for considering a single business model's facets. It helps companies align activities, compare potential trade-offs, and see the overall business structure.

3. Watch
   

   The Scaling and Profitability Trade-off: Venture Capital's weakest link! · YouTube · 49 min watch

   Founders and investors often face a choice between scaling a business and building a more profitable model. Venture capital can favor growth over profitability.

4. Book
   

   Business Model Generation · Bookshop.org

   Business Model Generation, by Alexander Osterwalder, reports on a reference model based on similarities among different business model conceptualizations; its business model design template describes an enterprise's business model.

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