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Why people choose the way they do

Real decisions often depart from the rational models of traditional economics, and psychology explains why. These curations cover why behavioral economics finds decisions departing from rational theory, when rewards strengthen or undermine motivation, why consumer behavior defies rational models, and how feelings shape goal-directed effort.

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Why decisions depart from rational models in behavioral economics

Behavioral economics studies how psychological factors shape individual and institutional decisions, and how they depart from traditional economic theory's assumptions about rationality. These lessons answer why real decisions depart from rational models, helping readers understand how people make choices in practice. They trace this through the ways choices are framed, guided, and shaped by emotion and judgment.

by Curiate·behavioral economics

When rewards help or undermine psychological theories of motivation

Psychological theories of motivation are ways of explaining what internal factors motivate people and how thinking, emotions, and decisions shape motivation. What determines whether rewards strengthen motivation or undermine it, and how can we understand their effects? The lessons consider how expected outcomes and external rewards can support or conflict with a person's own motivation.

by Curiate·psychological theories of motivation

Why consumer behavior defies rational models

Consumer behavior is the study of people, groups, and organisations and the activities involved in buying, using, and disposing of goods and services. It explores how emotions, attitudes, preferences, and outside cues shape buying choices, helping readers understand the influences behind everyday decisions. The path covers how people make choices and how those choices can differ from traditional models of rational decision-making.

by Curiate·consumer behavior

How feelings shape motivation and emotion

Motivation and emotion is an internal state that propels people to act toward goals. The lessons answer how feelings shape goal directed effort and help readers understand how emotions influence the goals people pursue. They connect emotional states, learned associations, and competing time horizons to the ways motivation unfolds.

by Curiate·motivation and emotion

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